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Marketing Networks in a Global Economy
A joint research symposium of EMAC and ANZMAC
Held 16-17th December 2002 in Perth, Australia
Papers available.
Papers from the symposium are available for download under the main track headings below:
Business to Business Networks
Networks in the New Economy
Services Networks
Objective
The objective of the symposium was to foster research networking and interaction between members of EMAC (European Marketing Academy) and the sister academy ANZMAC (Australia and New Zealand Marketing Academy), and to encourage scholars and researchers from the Asia Pacific region to join these networks.
Symposium Chairs:
EMAC . . - Graham Hooley, Aston Business School
ANZMAC - Rod Brodie, Auckland University
. . . . . . . - Mark Gabbott, Monash University
The four tracks, each co-chaired by senior EMAC and ANZMAC researchers:
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