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History of ANZMAC
ANZMAC (the Australian and New Zealand Marketing Academy) was formed in 1998, having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years. A major impetus for its formation was a recognition of the need to improve marketing research, teaching and practice in the South Pacific and the organisation is modelled on the European Marketing Academy. It welcomes input from Australasian researchers and managers in particular, but also from other parts of the world.
The first large scale Australian and New Zealand Marketing Educators Conference was held at the University of Auckland in December 1996, with a second large conference hosted by Monash University in December 1997. At the Monash Conference attendees provided unanimous support for the formation of ANZMAC and approved a draft constitution. The first Annual General Meeting was held at the ANZMAC Conference at the University of Otago in December 1998. There were over three hundred members present.
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