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AMJ Article of the Year Award
ANZMAC recognises the importance of insightful, high-quality research contributions by making the annual amj best article award.
High quality work is original, relevant, interesting, and well executed. The topic is of significance to practice and theory development, combining academic rigour with potential for significant impact. Reader appeal is very important, as is the capacity to catalyse further research.
The award winners
2007
Stephen Vargo
On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive
Vol. 15 (1), 53-60.
2006
No award this year
2005
Sara Dolnicar, Roman Freitag, and Melanie Randle
To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions
Vol. 13 (1), 20-35.
2004
John Scriven and Andrew Ehrenberg
Consistent Responses to Price Changes
Vol. 12 (3), 21-39.
2003
Josée Bloemer and Gaby Odekerken
Antecedents and Consequences of Affective Commitment
Vol. 11 (3), 33-42.
2002
Liliana L. Bove and Lester Johnson
Predicting Personal Loyalty to a Service Worker
Vol. 10 (1), 24-35.
2001
Ian Wilkinson
A History of Network and Channels Thinking in Marketing in the 20th Century
Vol 9 (2), 23-52.
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