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Editorial team
The editorial team, based in The Department of Marketing, The Waikato Management School, Hamilton, New Zealand, is proud to produce the amj on behalf of ANZMAC.
The Editor, Dr Richard Varey, is Professor of Marketing, and a graduate of the University of Newcastle-upon-Tyne, Manchester School of Management, and Sheffield Hallam University. He specialises in macromarketing, communication, and marketing theory. Richard is a practical theorist and moralist who investigates participatory and ethical systems of managed interaction and communication. He studies the role of marketing in society at the macro marketing system level of analysis, and the moral philosophy and political economy of market systems. He is particularly curious about social well-being, internal marketing, relationship marketing, and marketing communication. He applies critical and historical perspectives, and communication theory, in his work.
Associate Professor Carolyn Costley is an Associate Editor. Carolyn's interests centre on consumer behaviour, particularly consumer response to advertising. She studies execution factors including visual/audio mode and the use of humour. Carolyn also studies emotional and cognitive responses and memory, and respect.
Associate Professor Scott Koslow is an Associate Editor. Scott's research focuses on how advertising is created by clients and agencies, and how advertising is interpreted and understood by consumers. His research covers creativity, brand management, consumer information processing, and advertising effectiveness. Scott draws on psychological, sociological, and linguistic theory. He has a strong marketing research methods background, applying measurement and psychometrics.
Pat Varey is our Editorial Assistant. Pat looks after liaison with authors and reviewers, journal production and distribution, and subscriptions.
You can converse with Pat at amj-admin@ihug.co.nz
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