ANZMAC : Special Issues - Calls for Papers

An organisation's reputation is one of its most complex and valued assets. Yet, there is rising public concern about the appropriateness of traditional capitalist business models, especially given the questionable ethical behaviour of many firms in the post-Enron era. As a result, researchers from different academic domains, managers in various industries, and delegates of international institutions such as the World Economic Forum have highlighted the need for firms to scrutinize their reputations and seek ways to regain trust and credibility.

To date, little is known about how stakeholders develop an appreciation of a firm¡Ùs corporate reputation or why stakeholders react to reputation management activities in different ways. However, the outcomes of a good reputation are claimed to be manifold, including: loyal and less price-conscious customers; motivated employees; easier access to capital markets; greater ability to attract top suppliers and partners; and more supportive reactions from actors in the fields of politics, media, and the general public. Far less is known, though, about the effectiveness of different approaches to enhance or protect corporate reputation, or how reputation management can be integrated into marketing and other organisational functions. Therefore, there is a need for more extensive research to generate knowledge and frameworks to help firms manage their reputations more effectively.

The editors of this special issue encourage the submission of high-quality theoretical and empirical papers which analyse this field of enquiry from a variety of perspectives. Possible topics include, but are not limited to, issues such as:

Corporate communications' role in shaping reputation
Marketing communications (advertising, PR or IMC) and reputation management
Does it pay to have a good reputation?
Assessing reputation 'value' from financial and stakeholder perspectives
Shareholder value and reputation management: The role of financial communications
How do stakeholders develop an appreciation of corporate reputation?
Using reputation to attract customers, suppliers, partners and/or employees
Customer orientation and corporate reputation
Internal marketing and corporate reputation
The role of corporate reputation in service marketing
Communicating reputation in B2B and B2C markets
Embeddedness of corporate reputation in multi-national/multi-product firms
Managing reputation in different markets: Cross-cultural implications
Reputation management in an e-business environment
Aligning product, brand and corporate reputations
Supply chain management and corporate reputation
Reputation management and corporate responsibility: Two sides of the same coin?
Managing risk by managing reputation
Can reputation management be outsourced effectively?
Authenticity of corporate reputation
The reputation of the marketing concept and/or marketing function

Contributors should note:

This call is open and competitive, and the submitted papers will be blind reviewed in the customary way. Submitted papers must be based on original material not under consideration by any other journal or outlet.

The deadline for submissions is March 31, 2008. Final proofs will need to be checked by December, 2008. The special issue is due to be published in early 2009.

Papers to be considered for this special issue should be submitted online. Please direct questions about the submission process, or any administrative matter, to Richard Varey, Editor of the Australasian Marketing Journal, University of Waikato, at amjeditorial@waikato.ac.nz. Submit your article directly to the guest editors. We do not accept hardcopy submissions.

The guest editors of the special issue are happy to discuss initial ideas for papers, and can be contacted directly:

Brendan Gray, University of Otago, New Zealand BGray@business.otago.ac.nz Sabrina Helm, Witten/Herdecke University, Germany Sabrina.Helm@uni-wh.de

Forum on Markets & Marketing

CALL FOR PROPOSALS/ABSTRACTS
The Forum on Markets and Marketing: Extending Service-Dominant Logic
December 4-6, 2008
Sydney, Australia.

A Collaborative Effort in conjunction with the Australasian Marketing Journal, European Journal of Marketing, Journal of Macromarketing, and Marketing Theory.

Conference Co-Chairs: Roger Layton, University of New South Wales Robert Lusch, University of Arizona Stephen Vargo, University of Hawaii.

ABSTRACTS OF BETWEEN 500 AND 1000 WORDS ARE DUE MARCH 15, 2008 PLEASE SUBMIT TO: fmmsdl@hawaii.edu

The Forum on Markets and Marketing: Extending Service-Dominant Logic, will bring together scholars in marketing and related disciplines to address several meta-issues facing marketing in the hope of reframing the marketing discipline using and extending S-D logic into a macro, systems context. The Forum will result in a set of manuscripts published in late 2009 or early 2010 in four scholarly journals in marketing.
The meta-issues addressed in The Forum and the special issues of the scholarly journals include:

1. Marketing, Markets and Value(s)
2. Markets and Marketing Systems
3. Grand or General Theory of Markets & Marketing.

The general purpose is to encourage thought development and research on topics of such a broad and overarching nature that few individuals, working alone, have begun to tackle in a serious manner. The Forum will address these issues using a cross-disciplinary perspective wherever relevant.

A trinity of meta-issues centered on marketing and market systems, general or grand theory of markets and marketing, and the interface between marketing, markets and value(s), will comprise the Forum on Markets and Marketing: Extending Service-Dominant Logic (FMM) and special issues of scholarly marketing journals. Below is a brief summary of some of the possible sub-themes under each major topic:

MARKETING, MARKETS AND VALUE(S)
1. Does the market and marketing influence individual, community and societal values? And vice versa?
2. How important is choice? When is more choice less desirable?
3. What is value from different stakeholder perspectives?
4. What should the relative emphasis in marketing be between value-in-exchange and value-in-use?
5. How does the concept of value inform the quality of life, global well-being and welfare discussions?
6. How does distributive justice apply in the allocation of costs/benefits in an on-going marketing system? Between marketing systems at differing levels of aggregation? Where there is co-creation of value by system participants?

MARKETS AND MARKETING SYSTEMS
1. How does the logic of service-dominant exchange fit into the concept of a market and marketing system?
2. How can useful taxonomies of marketing systems be constructed?
3. Can the concept of a marketing system be used to bridge the gap between micro and macromarketing?
4. How does institutional, cultural and technology change influence the structure and dynamics of markets and marketing systems? At differing levels of aggregation and development?
5. Is the growth of a market and marketing system inevitable? Under what conditions will cooperation and/or competition within or among systems be likely? Is failure/collapse possible?
6. What research tools and methods are appropriate for understanding markets and marketing systems? How might the effectiveness and efficiency of a marketing system be measured?
7. How should the boundaries of a marketing system be specified? In multi-level systems? What are the implications for the study of externalities?

GRAND OR GENERAL THEORY OF MARKETS AND MARKETING (GTM)
1. Is the time right for a grand or general theory of markets and marketing to emerge or be developed?
2. What organizing concepts could or should be used to create a grand or general theory of markets and marketing?
3. What should we expect from a grand or general theory of markets and marketing?
4. What can work in inter-disciplinary fields such as complex adaptive systems, agent based modeling, network theory, economic sociology, ecology and the ≥new≈ thinking in economics contribute to a grand or GTM?
5. Can a grand or general theory be developed that will provide insights into markets and marketing in societies with differing cultural settings and at all stages of development?
6. How are the concepts of markets, marketing and marketing systems inter-related? Can insights derived from the study of one area be usefully carried across to the others?

PARTICIPATION AND PUBLICATION
The Forum on Markets and Marketing will be small in size to encourage intense dialog and conversation over several days. Thus no more than 21 papers will be presented across the areas identified above. After The Forum, Professor Stephen L. Vargo with input from the conference organizers and the editor or their designee of the Australasian Marketing Journal, European Journal of Marketing, Journal of Macromarketing, Marketing Theory will select between 12 and 18 papers for further development and consideration for publication in the aforementioned journals. Professor Vargo will serve as the editor of the collection of articles appearing in the journals.

The lead author of accepted proposals/abstracts and no more than one additional author per paper are expected to attend The Forum and be an active participant of the entire forum.

Proposals/abstracts are due March 15, 2008 and selection of the participants for The Forum will occur no later than June 1, 2008. Completed manuscripts are due by October 20, 2008. Publication in the participating scholarly journals will occur in late 2009 or early 2010.

The Forum will be held from December 4-7, 2008 in Sydney, Australia which will follow the ANZMAC Conference in Sydney from December 1-3, 2008.

DOCTORAL STUDENT PARTICIPATION
The conference co-chairs want to encourage doctoral student participation. Consequently there will be special competition to select the best doctoral student abstract/proposal for development into a full paper and presentation at The Forum. Doctoral student proposals/abstracts can have multiple authors but all must be currently enrolled doctoral students in marketing or related disciplines.