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Australasian Marketing Journal

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Submission guidelines

Editorial Aim

The Australasian Marketing Journal (amj) is an academic journal for the dissemination of leading studies of, and from, the Asia-Pacific region, for researchers, students, educators, scholars, and practitioners. The objective of the amj is to publish articles that enrich the practice of marketing and contribute to the advancement of the discipline. Therefore, manuscripts accepted for publication will be conceptually and theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations for researchers and practitioners and/or customers/consumers. Given the amj's diverse readership, preference is given to manuscripts that are generalisable across industries, nations, and economies/regions. Further, articles reporting original empirical research should include defensible methodology and findings, presented in a manner that is accessible to discerning readers. Interpretive, critical, and historical works are, of course, also welcomed.

General Principles

We publish articles which emanate from the Asia-Pacific region, or focus on the region in a global context. We publish well-written, readable articles with broad appeal and of regional and international relevance and significance.

Contributors are encouraged to focus on conceptual or empirical work in marketing, and to outline practical implications.

Emerging scholars and first-time authors are particularly encouraged.

Editorial Scope

We note that empirical research is not the only basis for a valuable contribution to the field. Case analyses, creative concepts and applications, book reviews, commentaries, and other thought-provoking works will be considered. Particularly welcome are future-oriented pieces that offer visions of future marketing and practical proposals for creating this.

The Review Process

Each paper is reviewed by the Editor and, if it is judged as potentially suitable for publication in this journal, is then sent to two or three expert referees for double-blind peer review. Based on their advice and recommendations, the Editor decides whether the paper should be accepted as is, accepted in revised form, or rejected. Reviewers will provide guidance and suggestions for enhancing an article for publication.

Indexing

The amj is indexed by the Public Affairs Information Service; ANBAR; Emerald Review; PsychINFO; and ProQuest.

Manuscript Requirements

Please submit your article to amj-admin@ihug.co.nz. Please note that we do not accept hardcopy submissions.

As a guide, articles should be between 3,000 and 6,000 words in length. A title of not more than eight words should be provided, along with an abstract of 100-150 words. Up to six keywords and topic and method codes should be included which capture the principal topics and approach in the work.

Your manuscript should be submitted in double or one-and-half line spacing with wide margins and numbered pages. All authors should be listed. Authors should not be identified anywhere in the article or the electronic file (i.e. in the filename or file properties). A brief autobiographical note should be supplied separately, including full name, affiliation, e-mail address, and other international contact details. Author(s) should supply an up to one page executive summary outlining the implications for practitioners and/or public policy makers. This should not simply replicate the abstract. Implications should directly follow from the research and not be purely speculative.

Methodology should be clearly explained under an explicit heading. Headings and sub-headings must be short, clearly defined, and numbered. End notes and foot notes should be used only if absolutely necessary and must be identified in the text by consecutive numbers, enclosed in square brackets and listed at the end of the article.

Figures, charts, and diagrams should be kept to a minimum, and preferably embedded in the text. If supplied separately, they must be black and white with minimum shading, and numbered consecutively, using Arabic numbers with a brief title and labelled axes. If supplied separately the position of the figure should be shown in the text by typing on a separate line the words, for example, "take in Figure 2". Good quality originals must be provided. Particular attention should be paid to the legibility and clarity of figures, charts, and diagrams, to avoid design and printing problems.

Tables should be embedded in the text and must be numbered consecutively with a brief descriptive title. In the text, the position of the table should be shown by typing on a separate line the words, for example, "take in Table 4". Tables should be carefully designed to communicate clearly and simply. Numerical data should be rounded to two significant figures.

Photos and illustrations should preferably be embedded in the text. If supplied separately, photos and illustrations must be supplied as good quality black and white original half tones with captions. Their position should be shown in the text by typing on a separate line the words, for example, "take in Plate 2".

References to other publications must be in the style "Smith (1992) reported that", or "This problem has been studied previously (e.g. Smith and Jones, 1979)". Author(s) should make sure that there is a strict one-to-one correspondence between the names and years in the text and those on the reference list. The list of references should appear at the end of the main text (after any appendices, but before tables and legends for figures). It should be double or one-and-half spaced and listed in alphabetical order by first author's family name.

References should appear as follows: For books: Kotler, P., Ang, S.H., Leong, S.M., Tan, C.T., 1996. Marketing Management: An Asian Perspective, Prentice-Hall, Singapore.

For articles in collected volumes: Douglas, S.P., Morrin, M.A., Craig, C.S., 1994. Cross-national consumer research traditions. In: Laurent, G., Lilien, G.L., Pras, B. (Eds.), Research Traditions in Marketing. Kluwer Academic Publishers, Boston, MA, pp. 289-306.

For articles in journals: Brodie, R.J., Danaher, P.J., 2000. Building models for marketing decisions: Improving empirical procedures. International Journal of Research in Marketing 17 (2-3), 135-139.

Note that journal titles should not be abbreviated.

Re-submission of Revised Articles for Re-review

In cases where articles are considered potentially publishable in the amj, authors are invited to revise their work in response to reviews provided by the Editor on behalf of the Editorial Review Board.

Re-submissions are accepted for further review on condition that the author(s) provide the Editor at the time of re-submission with a written account of their responses to reviewers' critique that demonstrates clearly how the article has been improved to achieve publishable quality. Authors are responsible for demonstrating the quality of their work in this way. The subsequent final "publish or reject" decision lies with the Editor in consultation with the Editorial Review Board.

Final Submission of the Article

Once accepted for publication by the Editor, the final version of the manuscript must be provided by email in a WORD format file, using the work's title as file name.

The version of the manuscript supplied at this time will be considered by the Editor to be the definitive version of the article. The author(s) must ensure that it is complete, grammatically correct, and without spelling or typographical errors, and with a correct record of references.

In preparing the definitive version, please use Microsoft WORD (doc) format. Page set-up should be in "A4" size (not "Letter"). All tables must be inserted in "true" Microsoft WORD format. No heading styles should be used. Figures provided electronically must be in tif, gif, or jpg file format.

Following pre-print production, the article will be returned to the lead author for final approval prior to printing of the designated journal issue.

Each article must be accompanied by a completed and signed Journal Contributor's Publishing Agreement form (supplied by the amj).

LICENSE TO PUBLISH

ANZMAC needs a license to publish your paper for distribution to attendees at the conference. ANZMAC only asks that you grant it a license so that you can retain the copyright in your work. This means that you may publish your work elsewhere in whatever form you wish. ANZMAC does not pay you for granting it a license.

This license needs to be quite broad to allow ANZMAC some flexibility in the means in which it publishes your paper which may include electronically or on paper. ANZMAC may also need to publish an abstract or abridgement of your paper in various conference materials so that attendees know what your presentation will be covering.

The formal license agreement that you are entering into with ANZMAC is as follows:

LICENSE

By submitting your paper ("Paper") to ANZMAC you grant to ANZMAC a worldwide, royalty-free, non-exclusive, perpetual (for the duration of the applicable copyright) licence to exercise the rights in the Paper as stated below:

a) to reproduce the Paper, to incorporate the Paper into one or more collective papers ("Collective Papers"), and to reproduce the Paper as incorporated in the Collective Papers;

b) to create and reproduce a paper that reproduces part of the Paper or that is an adaptation of a Paper ("Derivative Paper"). Derivative Papers include a translation, sound recording, abridgment, condensation, or any other form in which a paper may be adapted;

c) to publish, communicate to the public, distribute copies or records of, exhibit or display publicly, perform publicly and perform publicly by means of a digital audio transmission the Paper including as incorporated in the Collective Papers; and

d) to publish, communicate to the public, distribute copies or records of, exhibit or display publicly, perform publicly, and perform publicly by means of a digital audio transmission any Derivative Paper.

Please submit your article for review to amj-admin@ihug.co.nz


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Last update: Friday, August 3, 2007 at 8:57:22 AM
Copyright 2008 ANZMAC