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International Journal of Sports Marketing and Sponsorship
 Special Issue: Developments in Sports Marketing and Sponsorship in Australasia
Whether it's the activities of those who market the sport product locally or across the globe, those who increasingly use sport sponsorship for corporate and brand positioning, or the changing consumption patterns of fans as sport becomes delocalised, the sport Œindustry' provides fertile territory for marketing research and innovation. And despite its short history, the International Journal of Sports Marketing and Sponsorship has made a significant contribution to our understanding of sport marketing and sponsorship through thought provoking works across a diverse range of areas. This has included valuable research and practical insight into fan motivation and loyalty; sport loyalty programs; sponsorship and relationship marketing; sponsorship execution and evaluation.
This special issue of the International Journal of Sports Marketing and Sponsorship aims to contribute to the depth of understanding of sport marketing and sponsorship issues in the Asia Pacific region, including Australasia. Under the broad topic of management and strategy development as it relates to sport marketing and sponsorship, it will be dedicated to review papers, theoretical contributions, executive insights, case studies and empirical research on:
- Sport Marketing Planning and Strategy Processes
- New Sport Product/Asset Development
- Sport Event Marketing and Management
- Fan Identification and Loyalty Issues
- Sport Marketing and Globalisation
- Relationship and Network Application in Sport Marketing and Sponsorship
- Market Orientation and Sport Marketing and Sponsorship
- Sponsorship Metrics and Evaluation
- Ambush marketing
- Sponsorship as an International or Global Marketing Positioning Tool
The aforementioned areas are noted as a guide only. All aspects of sport marketing and sponsorship research and practice associated with the region will be considered. All papers will be subject to the International Journal of Sports Marketing and Sponsorship?s double blind review process. Authors should consult a recent issue of the journal for guidelines on style, referencing, etc. Prospective authors can visit:
http://www.imr-info.com/SM/IJSM/submit.html
for further details. The maximum length of each article (including tables, figures and references) is 5,000 words. Papers of a shorter length such as case studies and executive insights from practitioners are also encouraged. Papers should be submitted to the Guest Editors in electronic format.
Key dates:
Submission Deadline 1st March 2005
Final Acceptance 1st July 2005
Special Issue Publication September/October 2005
Guest Editors
Francis Farrelly
Department of Marketing:
Monash University:
PO Box 197 Caulfield East, Victoria, Australia, 3145:
Tel: +61 3 9903 2364:
Email: francis.farrelly@buseco.monash.edu.au
John A. Tripodi
President:
Premiership Strategies International:
Email: jtripodi@premiership.com.au
Pascale G. Quester
School of Commerce:
The University of Adelaide:
Adelaide SA 5005:
Tel: +61 8 8303 4767:
Email: pascale.quester@adelaide.edu.au
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