This is an annual award to recognise excellent research in the AMJ. A shortlist of papers will be forwarded to a distinguished panel for their consideration and nomination of a single winner. Applications are not solicited, and any received from a source other than the editor will not be considered.
2009 Winners
Past winners of this award are:
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Sinha, A., Ashill. A., and Gazley, A. (2008)
"Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology," 16 (1), 3-19.
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Vargo, S. L. (2007)
"On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive," 15 (1), 53-60.
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2006 - to be added
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Dolnicar, S., Freitag, R., and Randle, M. (2005)
"To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions," 13 (1), 21-39.
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Scriven, J. and Ehrenberg, A.S.C. (2004)
"Consistent Responses to Price Changes," 12 (3), 21-39.
- Bloemer, J. and Odekerken, G. (2003)
"Antecedents and Consequences of Affective Commitment," 11 (3), 33-42.
- Bove, L. and Johnson. L. (2002)
"Predicting Personal Loyalty to a Service Worker," 10 (1), 24-35.
- Wilkinson, I. (2001)
"A History of Network and Channels thinking in the 20th Century," 9 (2), 23-52.