Background
After a visual audit of academic journals and conference logos, the initial creative insight for ANZMAC (originally ANZMEC) was a modular grid pattern based on squares and multiples of squares. This modular grid was determined to be an ideal vehicle to represent a developing organisation and its brand identity.
The design intention was to produce a brand image that had optimum flexibility to respond to ongoing usage and changing requirements. The logo itself was set up to be not only self-contained but also structurally adaptable, ie cast either vertically or horizontally.
 The original design was developed by Clay Bodvin |
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In 2007 the design was refreshed by Mark Dalton
a Wellington based graphic designer |
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The Anzmac Colours were selected to convey cultural and semiotic messages about the national identities of the two countries involved and the subject/industry/practice of marketing.
GREEN A - Australian national colour
BLACK NZ - New Zealand national colour
RED M- Movement and change in marketing
BLUE A - Knowledge shared at the conference
YELLOW C - Energy and vitality of the conference
ANZMAC website
The ANZMAC website was created in 1998 and updated in 2008 by a Wellington based company Spiral Web Design Limited