Book review format for amj
Books of contemporary interest to marketing scholars, practitioners, and policy-makers will be reviewed by experts.
Reviews should focus on significance, relevance, originality, style, quality, and assessment of contribution.
Reviews should be at least 1,000 words, and will be reviewed by the Editor to ensure consistency in journal style.
Reviewers should provide a short biographical note, including their affiliation.
Suggestions for books to review are welcomed.